Redken Blondage High Bright Purple Toning Shampoo

10.1 oz / 300 ml

A professional color-depositing purple shampoo for blonde, bleached, or color-treated hair. Neutralizes brassy, yellow, and orange undertones while strengthening and moisturizing the hair for a cooler, more vibrant blonde result.

Professional Benefits

• Neutralizes brassy, yellow, and orange undertones instantly
  
• Deposits purple pigments to tone and brighten blonde and bleached hair
  
• Strengthens and moisturizes hair while toning
  
• Supports color retention and anti-fade protection
  
• Maximizes cool blonde vibrancy for a cleaner, brighter result

How to Use

1. Apply to wet hair and work into a rich lather
   
2. Allow to sit for 3 to 5 minutes for maximum toning effect
   
3. Rinse thoroughly with lukewarm water
   
4. Follow with a color-protecting conditioner
   
5. Use 1 to 2 times per week or as needed to control brassiness

Pro Tip: Leave on for up to 10 minutes on very warm or brassy hair for a stronger toning effect, monitor the result with each use to find the timing that delivers the ideal cool tone for each client.