Collection: GA.MA Professional

GA.MA Italy Professional

GA.MA Italy Professional is an Italian maker of professional hair tools, founded in 1969 by Mario Gardini near Bologna. The brand says it created the world's first home-use hair straightener. Today it sells flat irons, dryers and clippers through salons (SalonCentric) and premium retail (Ulta Beauty). (Daily Front Row, SalonCentric, Ulta)

What makes it different

• Over 50 years of Italian engineering: It is a founder-built, Made-in-Italy brand with its own R&D lab. It pioneered the home straightener, which gives it real heritage and credibility with salon professionals.
• Advanced but lightweight tools: Its flagship iQ Perfetto dryer is billed as the lightest professional hairdryer in the world. It uses a digital brushless motor and has self-diagnosis and auto-clean features, so it delivers salon results with less arm strain.