Matrix SoColor Red HD High-Definition Permanent Red Color

Available in 2 shades. Select yours below.
2 oz / 60 ml • Professional Use

Some color clients want a suggestion of red. Matrix SoColor Red HD is for the ones who want a statement. A high-definition permanent hair dye formulated for maximum red intensity, depth, and vibrancy, in Red-Red for pure, classic red and Red-Violet for deeper, cooler red with a violet dimension.

Professional Benefits

• High-definition permanent hair color formula for maximum red intensity
  
• HD-RR delivers bold, pure red-red tones with strong, vivid coverage
  
• HD-RV delivers deep, cool red-violet with rich tonal dimension
  
• Bond-protecting permanent hair dye maintains hair integrity through bold color services
  
• Long-lasting red vibrancy that holds between salon visits

How to Use

1. Mix with Matrix Universal Developer 20 Volume in a 1:1 ratio
   
2. For maximum vibrancy, pre-lighten to at least level 7 before applying Red HD
   
3. Apply to dry, sectioned hair section by section
   
4. Process 30 to 35 minutes at room temperature
   
5. Rinse and follow with a color-protecting, red-specific shampoo to extend vibrancy

Pro Tip: Red is the most light-sensitive hair color. It fades fastest in the warm and orange spectrum. Recommend a sulfate-free color protecting shampoo and cool water washing to every red client. Color care doubles the life of even the most vivid permanent hair dye result.