A Milestone Celebration of Artistry, Innovation, and Community
The professional beauty world just reached a new frontier as Redken officially arrived in the Virgin Islands, marking a powerful step forward in bringing world-class education and resources to stylists across the Caribbean.
Hosted at The Sea Grape Café in St. Croix, this milestone event united Redken’s regional Vice President, education teams, local salon owners, and dozens of passionate stylists eager to experience the brand’s unique blend of artistry, science, and empowerment.
A Beauty Giant Arrives
From New York to the Caribbean, Redken continues to expand its mission: to support and elevate stylists through innovation and education. The arrival in the Virgin Islands signals not just a business expansion—but a cultural movement in professional beauty.
During the event, attendees discovered Redken’s latest product lines, color systems, and salon solutions designed for all hair types and climates. The vibrant launch brought together creative minds, influencers, and salon professionals eager to explore how Redken can transform their craft.
Empowering Stylists, Strengthening Community
“Our goal is to ensure professionals have access to world-class education and support right here on the islands,” said Rachel Red, Redken Education Director for the Caribbean region.
Through immersive learning sessions, live demonstrations, and networking activities, stylists connected with top educators and experienced firsthand the brand’s innovative approach to color, care, and style.
The launch wasn’t just about showcasing products, it was about building a community of empowered professionals who share a vision of creativity, confidence, and continued growth.
The Beauty Corner Pro Boutique: A Hub for Professional Excellence
As part of the expansion, Redken introduced The Beauty Corner Pro Boutique, a modern, fully equipped retail and education space designed to serve as the local hub for stylists and salon owners.
Here, professionals can access:
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The full Redken product portfolio
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Hands-on training sessions
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Personalized support from certified Redken educators
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Exclusive promotions and salon resources
This state-of-the-art space redefines what it means to belong to the Redken family bringing innovation and artistry to the heart of the Virgin Islands’ beauty community.
Stylists Can Now Enjoy:
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Direct access to professional-grade products and education
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Exclusive Redken courses and certifications
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Networking events and collaborative opportunities
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Support from local Redken representatives
With this expansion, Redken strengthens its global mission: to empower every stylist with the knowledge, tools, and inspiration to succeed no matter where they are.
