L'Oréal Professionnel Vitamino Color Purple Shampoo – Anti-Brass
300 ml
Professional violet pigment shampoo that neutralizes yellow and brassy tones to keep blonde and highlighted hair bright and cool.
Professional Benefits
- Deposits violet pigment to neutralize yellow and golden brassy tones
- Brightens blonde, platinum, and highlighted hair between visits
- Maintains the cool, ashy result of professional toning services
- Gentle color-safe formula for frequent use without over-toning
- Part of the Spectrum range for coordinated tonal maintenance
How to Use
- Wet hair thoroughly with warm water
- Apply and distribute evenly through blonde or highlighted sections
- Leave on 3–5 min for regular neutralization; up to 10 min for maximum deposit
- Rinse and follow with the Vitamino Color Spectrum Conditioner
- Use 1–2 times per week; adjust based on tone progression
Pro tip: For highlighted clients with a brunette base, use the Purple Shampoo on the blonde sections and the Blue Shampoo on the brunette sections for targeted tonal correction.
- Regular price
- $39.00 USD
- Sale price
- $39.00 USD
- Regular price
-
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Real Customer Stories
"My clients come in looking like their color was maintained, not grown out. The Spectrum Purple Shampoo is why." - Francisca L., Blonde Specialist
"The specificity of the Spectrum range makes a real difference in the results my clients achieve at home." - Marcelo B., Color Educator
Reveal your hair's true radiance
Experience Redken expertise in every strand. Advanced formulas that repair, protect, and illuminate your hair because brilliance begins with care.
Reveal your hair's true radiance
Experience Redken expertise in every strand. Advanced formulas that repair, protect, and illuminate your hair.