L'Oréal Professionnel Vitamino Color Purple Shampoo – Anti-Brass
300 ml
Professional violet pigment shampoo that neutralizes yellow and brassy tones to keep blonde and highlighted hair bright and cool.
Professional Benefits
- Deposits violet pigment to neutralize yellow and golden brassy tones
- Brightens blonde, platinum, and highlighted hair between visits
- Maintains the cool, ashy result of professional toning services
- Gentle color-safe formula for frequent use without over-toning
- Part of the Spectrum range for coordinated tonal maintenance
How to Use
- Wet hair thoroughly with warm water
- Apply and distribute evenly through blonde or highlighted sections
- Leave on 3–5 min for regular neutralization; up to 10 min for maximum deposit
- Rinse and follow with the Vitamino Color Spectrum Conditioner
- Use 1–2 times per week; adjust based on tone progression
Pro tip: For highlighted clients with a brunette base, use the Purple Shampoo on the blonde sections and the Blue Shampoo on the brunette sections for targeted tonal correction.
- Regular price
- $39.00 USD
- Sale price
- $39.00 USD
- Regular price
-
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Real Customer Stories
"My clients come in looking like their color was maintained, not grown out. The Spectrum Purple Shampoo is why." - Francisca L., Blonde Specialist
"The specificity of the Spectrum range makes a real difference in the results my clients achieve at home." - Marcelo B., Color Educator
Reveal your hair's true radiance
Experience Redken expertise in every strand. Advanced formulas that repair, protect, and illuminate your hair because brilliance begins with care.