L'Oréal Professionnel Silver Shampoo

16.9 oz / 500 ml

Professional purple shampoo with violet pigment that neutralizes yellow and brassy tones in blonde, silver, and gray hair.

Professional Benefits

• Deposits violet pigment to neutralize yellow and brassy tones
  
• Extends the life of cool toning results between visits
  
• Cleanses without stripping color or adding dryness
  
• Suitable for natural silver, bleached blonde, and highlighted hair
  
• Works on all shades of blonde from platinum to dark honey

How to Use

1. Wet hair thoroughly with warm water
   
2. Apply and massage through all blonde or gray sections
   
3. Leave on 3–5 min for standard neutralization; up to 10 min for maximum deposit
   
4. Rinse thoroughly and follow with the Silver Conditioner
   
5. Use 1–2 times per week; adjust frequency based on how quickly warmth returns

Pro tip: For maximum neutralization, apply at the start of the shower and rinse at the end. Caution: on white or platinum hair, leaving too long can create a lavender cast.