{"product_id":"matrix-universal-developer-20-volume","title":"Matrix Universal Developer 20 Volume","description":"\u003cp\u003e\u003cstrong\u003eAvailable in two sizes: 16 oz or 32 oz\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost permanent hair color services use 20 Volume, and there is a reason. Matrix Universal Developer 20 Volume is the standard professional developer for permanent hair color services, providing controlled lift, reliable gray coverage, and consistent color deposit across the full SoColor range.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eProfessional Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e20 volume developer for standard lift and reliable gray coverage\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe most versatile developer for everyday permanent hair color services\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProvides controlled, predictable lift without over-processing or excessive damage\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCompatible with all Matrix SoColor permanent hair color formulas\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAvailable in 16oz for regular use and 32oz for professional or high-volume services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eMix with Matrix SoColor or Extra Coverage in the recommended ratio\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply to dry hair section by section\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProcess 30 to 45 minutes. 45 minutes for resistant gray coverage\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a color-protecting treatment\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse as the standard developer for all permanent hair color services\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip: \u003c\/strong\u003e20 Volume is the professional default for permanent hair color because it covers the widest range of services reliably. Only move to 30 or 40 Volume when additional lift is specifically required, using higher volume than necessary increases damage risk without improving gray coverage.\u003cbr\u003e\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"16oz","offer_id":44931824910406,"sku":"884486036735","price":4.95,"currency_code":"USD","in_stock":true},{"title":"32oz","offer_id":44931824943174,"sku":"884486036759","price":8.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5979\/4736\/files\/1_7d0a4b71-bf3d-4247-b96f-7eafef83de46.png?v=1776886756","url":"https:\/\/thebeautycornerstore.com\/products\/matrix-universal-developer-20-volume","provider":"The Beauty Corner","version":"1.0","type":"link"}