{"title":"MATRIX","description":"","products":[{"product_id":"matrix-food-for-soft-nourishing-conditioner","title":"Matrix Food For Soft Nourishing Conditioner","description":"\u003ch4\u003eAvailable size: 10.1 oz \/ 300 ml\u003c\/h4\u003e\n\u003cp\u003eDry, rough hair needs a conditioner that actually nourishes, not just adds slip. Matrix Food For Soft Conditioner is a nourishing conditioner infused with Avocado Oil that softens, detangles, and improves smoothness for dry or rough hair. Part of a hair care routine built around real moisture results.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eProfessional Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAvocado Oil delivers deep nourishment and lasting softness to dry hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDetangles effectively for significantly improved manageability\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSoftens rough, coarse hair textures with regular use\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLightweight enough for daily use without product buildup\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLeaves hair silky, manageable, and visibly healthier\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eApply to clean, towel-dried hair after shampooing\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDistribute from mid-lengths to ends\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLeave on for 2 to 3 minutes, extend to 5 minutes for very dry or coarse hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse at every wash as part of the Food For Soft hair care routine\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e Avocado Oil penetrates the hair fiber more effectively with contact time. For dry or coarse hair, leaving the conditioner on for a full 5 minutes noticeably increases softness compared to a 2-minute rinse.\u003cbr\u003e\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":44927821217862,"sku":"884486507013","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5979\/4736\/files\/1_7de2fa7e-0f85-4f13-8b81-b9cc814a2008.png?v=1776785012"},{"product_id":"matrix-food-for-soft-deep-conditioning-mask","title":"Matrix Food For Soft Deep Conditioning Mask","description":"\u003ch4\u003eAvailable size: 17.6 oz \/ 500 ml\u003c\/h4\u003e\n\u003cp\u003eWhen a conditioner is not enough, a dedicated hair treatment is. Matrix Food For Soft Deep Conditioning Mask is an intensive Avocado Oil hair mask for dry or rough hair that transforms texture, softness, and manageability in a single weekly session. One of the most effective hair masks for dry hair available at-home.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eProfessional Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIntensive Avocado Oil hair treatment for dry, coarse, or rough hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDramatically improves softness and manageability in one application\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDeeply nourishes and replenishes the hair fiber for lasting results\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLeaves hair silky, smooth, and visibly healthier after every use\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWeekly hair mask format for cumulative improvement between appointments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eShampoo and gently towel dry\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply hair mask generously from mid-lengths to ends\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLeave on for 5 to 10 minutes — or up to 15 for severely dry hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCover with a shower cap and add gentle heat for deeper penetration\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and style as usual\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e For maximum treatment results, apply this hair mask to dry hair before shampooing and leave for 15 minutes. Pre-shampoo application allows deeper Avocado Oil penetration than post-shampoo use.\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":44927952486470,"sku":"884486507037","price":22.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5979\/4736\/files\/1_8d707f0f-ba37-4612-81d7-16a55c2f3214.png?v=1776785060"},{"product_id":"matrix-color-obsessed-color-protecting-conditioner","title":"Matrix Color Obsessed Color-Protecting Conditioner","description":"\u003ch4\u003e128 oz \/ 1 Gallon • Professional Backbar Size\u003c\/h4\u003e\n\u003cp\u003eColor-treated hair loses vibrancy at every wash without the right conditioner. Matrix Color Obsessed is a color-protecting conditioner that maintains vibrancy, adds softness, and improves manageability for all types of color-treated hair — available in professional gallon size for consistent salon backbar performance across every service.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eProfessional Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMaintains color vibrancy and prevents premature fade in color-treated hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSoftens and improves manageability after every conditioning service\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGentle color-safe formula for daily use on all color types\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProfessional gallon size reduces cost per service for salon use\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePairs with Color Obsessed Shampoo for a complete professional color care system\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eApply to clean, towel-dried hair after shampooing\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDistribute from mid-lengths to ends\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLeave on for 2 to 3 minutes\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse with cool water\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse at every wash as the second step in the Color Obsessed color care routine\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e Decant into a professional salon applicator bottle for backbar use. Dispensing directly from a gallon slows service flow and increases the risk of waste, a smaller bottle keeps the service moving and product usage controlled.\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":44929804238918,"sku":"884486227959","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5979\/4736\/files\/1_14cca918-be7a-4c70-b428-e30b93fd7f05.png?v=1776825886"},{"product_id":"matrix-color-obsessed-color-protecting-shampoo","title":"Matrix Color Obsessed Color-Protecting Shampoo","description":"\u003ch4\u003e128 oz \/ 1 Gallon • Professional Backbar Size\u003c\/h4\u003e\n\u003cp\u003eThe first wash after a color service is the most damaging to vibrancy. Matrix Color Obsessed Shampoo is a color-protecting shampoo that preserves vibrancy, prevents premature fade, and adds shine to all types of color-treated hair, available in professional gallon size for consistent professional hair care across every salon service.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eProfessional Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePreserves color vibrancy and prevents premature fade with every wash\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGently cleanses color-treated hair without stripping color or moisture\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAdds shine and improves the appearance of all color-treated hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSafe for daily use on balayage, highlights, and permanent color\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProfessional gallon size is cost-effective for high-volume salon backbar use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eApply to wet hair and work into a gentle, even lather\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMassage from scalp to ends\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water (never hot)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFollow with Color Obsessed Conditioner for complete color care\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse at every wash as step one of the Color Obsessed professional color care routine\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e Recommend this color-protecting shampoo to every color client at checkout. Color starts fading the moment they wash at home, the right shampoo is the simplest intervention that extends the life of the color they paid for.\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":44929840250950,"sku":"884486228024","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5979\/4736\/files\/1_a8681ee8-2d0d-4077-b2fa-492ad77d0acb.png?v=1776826050"},{"product_id":"matrix-a-curl-can-dream-rich-curl-defining-cream","title":"Matrix A Curl Can Dream: Rich Curl Defining Cream","description":"\u003ch4\u003e17.6 oz \/ 500 ml\u003c\/h4\u003e\n\u003cp\u003eCurly hair needs definition, hydration, and frizz control. Ideally without crunch, stiffness, or weight. Matrix A Curl Can Dream Rich Defining Cream is a curl activator cream that defines, hydrates, and enhances natural curl patterns with flexible hold and genuine moisture for medium to coarse curl types.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eProfessional Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDefines and enhances natural curl shape with flexible hold — no crunch, no stiffness\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDeep hydration for curly hair that needs real moisture, not just surface conditioning\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFrizz control that holds through the day and through humidity\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCurl activator cream formula designed for medium to coarse curl patterns\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDelivers soft, defined curls that move naturally and stay defined\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eApply to clean, soaking-wet hair section by section. Wet, not damp\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRake through curls from roots to ends for even distribution\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eScrunch upward to encourage curl clumping and definition\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAir dry or diffuse on low heat for best curl results\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eScrunch gently once fully dry to break the cast and release soft, defined curls\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e Wet application is non-negotiable for curl products. Applying to soaking-wet hair distributes this curl activator cream more evenly and allows the curl pattern to set cleanly. Product applied to damp hair sits on the surface rather than working with the curl.\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":44929911914566,"sku":"884486462657","price":13.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5979\/4736\/files\/1_4442ffa2-552b-4d5b-a041-a2adfe2e9ffb.png?v=1776826490"},{"product_id":"matrix-glow-mania-conditioner","title":"Matrix Glow Mania Conditioner","description":"\u003ch4\u003e33.8 oz \/ 1 L\u003c\/h4\u003e\n\u003cp\u003eDull hair is not a styling problem, it is a hair care problem. Matrix Glow Mania Illuminating Conditioner conditions while boosting extraordinary shine and radiance, turning every wash day into a hair shine treatment. Designed for hair that needs luminosity as a routine result, not a special occasion.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eProfessional Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBoosts hair shine and luminosity with every conditioning step\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnhances radiance for a polished, glass-like finish that lasts\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eConditions hair for improved softness and manageability alongside shine\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLightweight conditioning formula suitable for all hair types seeking radiance\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWorks as a system with Glow Mania Shampoo for amplified hair shine results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eApply to clean, towel-dried hair after shampooing\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDistribute from mid-lengths to ends\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLeave on for 2 to 3 minutes\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse with cool water. Cool temperature seals the cuticle and maximizes hair shine\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse at every wash with Glow Mania Shampoo for the full radiance result\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e The cool water final rinse after this conditioner is the single most effective no-cost step for maximizing hair shine. It contracts the cuticle, flattens the surface, and the difference in light reflection is immediately visible and requires nothing extra.\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":44929923121222,"sku":"884486532725","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5979\/4736\/files\/1_537efa25-ec4c-4514-ab22-651080c1b298.png?v=1776826714"},{"product_id":"matrix-instacure-anti-breakage-repair-conditioner","title":"Matrix Instacure Anti-Breakage Repair Conditioner","description":"\u003ch4\u003e10.1 oz \/ 300 ml\u003c\/h4\u003e\n\u003cp\u003eBreakage does not happen overnight, it accumulates. Matrix Instacure Repair Conditioner is an anti-breakage hair treatment conditioner that strengthens fragile hair, reduces split ends, and improves detangling with every conditioning step. Designed to interrupt the breakage cycle daily and build cumulative resilience over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eProfessional Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStrengthens fragile hair and reduces breakage at every wash\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReduces the appearance of split ends in weakened hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImproves detangling and manageability in damaged or fragile hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReinforces the hair fiber for improved resilience with consistent use\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePairs with Instacure Repair Shampoo for a complete anti-breakage hair repair routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eApply to clean, towel-dried hair after shampooing\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDistribute from mid-lengths to ends, focusing on fragile or damaged sections\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLeave on for 2 to 3 minutes\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse a wide-tooth comb to detangle gently from ends upward while the conditioner is in\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water and use at every wash as part of the Instacure hair repair routine\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e Detangle with a wide-tooth comb from ends upward while this hair treatment conditioner is still in the hair. This is the moment hair is most vulnerable to mechanical breakage. The conditioner slips the strands apart while the wide-tooth comb minimizes pulling force.\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":44929925382214,"sku":"884486493651","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5979\/4736\/files\/1_7f07cac7-623c-4918-85d1-6e547328450d.png?v=1776826932"},{"product_id":"matrix-instacure-anti-breakage-repair-shampoo","title":"Matrix Instacure Anti-Breakage Repair Shampoo","description":"\u003ch4\u003e10.1 oz \/ 300 ml\u003c\/h4\u003e\n\u003cp\u003eHair repair starts at the shampoo step. not after. Matrix Instacure Repair Shampoo is an anti-breakage shampoo that gently cleanses fragile hair while strengthening the hair fiber from the very first wash. The first step in a daily hair repair routine that builds cumulative resilience over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eProfessional Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStrengthens fragile hair and reduces breakage from the first wash\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGently cleanses without stripping fragile hair of essential proteins\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReinforces the hair fiber for improved resilience with consistent daily use\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSafe for daily use on damaged, chemically treated, or fragile hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePairs with Matrix Instacure Conditioner for a complete anti-breakage hair repair system\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eApply to wet hair and work into a gentle lather from scalp to ends\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMassage gently with fingertips, minimize friction on fragile lengths\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFollow with Instacure Conditioner for complete hair repair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse at every wash as step one of the Instacure anti-breakage routine\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e Press and pat this shampoo through fragile lengths rather than scrubbing. Mechanical friction during washing is a major source of breakage in fragile hair, and the shampoo step is where that friction is highest.\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":44929944911942,"sku":"884486493606","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5979\/4736\/files\/1_902c5e20-22fb-4770-bc11-51741f921307.png?v=1776827140"},{"product_id":"matrix-tint-brush-black-no-1-professional-color-application-brush","title":"Matrix Tint Brush Black No. 1 Professional Color Application Brush","description":"\u003ch4\u003eProfessional Use\u003c\/h4\u003e\n\u003cp\u003eIn professional hair coloring, the brush matters. Matrix Tint Brush Black No. 1 is a professional color application brush designed for precise, controlled hair color placement, delivering consistent, even coverage across permanent color, demi-permanent color, and lightening services.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eProfessional Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePrecise, controlled application for accurate hair color placement\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBalanced bristle density for even formula distribution across all sections\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSuitable for all color service types: permanent hair color, demi-permanent, and bleach\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDurable construction for high-frequency professional hair coloring use\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eClassic professional design trusted in color salons worldwide\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eLoad the brush with the mixed color formula\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply using firm, even strokes from root to end within each section\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnsure complete saturation before moving to the next section\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWork systematically to maintain even coverage and consistent timing\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly after each use\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e Keep the brush flat against the scalp at the root section and angle it more perpendicular as you move through the lengths. This technique achieves root-to-tip saturation in a single pass, reducing touch-ups and keeping timing consistent.\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":44929967095878,"sku":"801788498337","price":2.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5979\/4736\/files\/801788498337.png?v=1776827693"},{"product_id":"matrix-universal-developer-30-volume","title":"Matrix Universal Developer 30 Volume","description":"\u003ch4\u003e32 oz\u003c\/h4\u003e\n\u003cp\u003eWhen permanent hair color needs more than standard lift, 30 Volume is the next step. Matrix Universal Developer 30 Volume provides the additional lift needed for lightening within color services, without committing to the maximum lift of 40 Volume or the aggressive processing that bleach requires.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eProfessional Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e30 volume developer for controlled lift beyond what 20 Volume provides\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnables 1 to 2 levels of lightening within permanent hair color services\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eStabilized formula for predictable, consistent lift across all hair types\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSuitable for highlights, light-lift services, and services where level change is the intent\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCompatible with Matrix SoColor permanent hair color formulas\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eMix with Matrix SoColor in the recommended 1:1 ratio\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply to dry hair section by section with a tint brush\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMonitor lift at regular intervals during processing\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse when the target lift level is achieved\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFollow with a bond or protein treatment after every lightening service\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip: \u003c\/strong\u003e30 Volume is for lift, not for gray coverage. If the goal is coverage alone, 20 Volume delivers better results with less damage. Reserve 30 Volume for services where intentional level change is part of the formula.\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":44930003861574,"sku":"884486036766","price":8.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5979\/4736\/files\/1_e297fca9-ebda-496c-becf-bce4c9a9c9ba.png?v=1776827919"},{"product_id":"matrix-universal-developer-40-volume","title":"Matrix Universal Developer 40 Volume","description":"\u003ch4\u003e32 oz\u003c\/h4\u003e\n\u003cp\u003eMaximum lift requires maximum attention. Matrix Universal Developer 40 Volume is a high-lift developer for advanced professional hair coloring and color transformation services, delivering the strongest available lift for blonding and bold level changes that lower volumes cannot achieve.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eProfessional Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e40 volume developer for maximum lift in permanent hair color applications\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnables significant level change in a single blonding or transformation service\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCompatible with Matrix high-lift color and lightening formulas\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eStabilized formula for controlled performance during high-volume professional use\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProfessional use only, requires continuous monitoring throughout processing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eMix with Matrix high-lift color or lightener in the recommended ratio\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply to dry, clean hair with a tint brush\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMonitor closely at regular intervals throughout the entire processing time\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse immediately when target lift is achieved, do not over-process\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFollow with a bond treatment to restore structural integrity after high-volume processing\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e 40 Volume should only be used when the service genuinely requires maximum lift and the hair can support it. Monitor constantly, lift at 40 Volume is fast, and the difference between the target and over-processed can be minutes, not hours.\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":44930033352774,"sku":"884486036773","price":8.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5979\/4736\/files\/1_f588ddf3-1bf9-48fe-a0a4-2d0b9e4e1522.png?v=1776828092"},{"product_id":"matrix-universal-developer-20-volume","title":"Matrix Universal Developer 20 Volume","description":"\u003cp\u003e\u003cstrong\u003eAvailable in two sizes: 16 oz or 32 oz\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost permanent hair color services use 20 Volume, and there is a reason. Matrix Universal Developer 20 Volume is the standard professional developer for permanent hair color services, providing controlled lift, reliable gray coverage, and consistent color deposit across the full SoColor range.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eProfessional Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e20 volume developer for standard lift and reliable gray coverage\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe most versatile developer for everyday permanent hair color services\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProvides controlled, predictable lift without over-processing or excessive damage\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCompatible with all Matrix SoColor permanent hair color formulas\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAvailable in 16oz for regular use and 32oz for professional or high-volume services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eMix with Matrix SoColor or Extra Coverage in the recommended ratio\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply to dry hair section by section\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProcess 30 to 45 minutes. 45 minutes for resistant gray coverage\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a color-protecting treatment\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse as the standard developer for all permanent hair color services\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip: \u003c\/strong\u003e20 Volume is the professional default for permanent hair color because it covers the widest range of services reliably. Only move to 30 or 40 Volume when additional lift is specifically required, using higher volume than necessary increases damage risk without improving gray coverage.\u003cbr\u003e\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"16oz","offer_id":44931824910406,"sku":"884486036735","price":4.95,"currency_code":"USD","in_stock":true},{"title":"32oz","offer_id":44931824943174,"sku":"884486036759","price":8.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5979\/4736\/files\/1_7d0a4b71-bf3d-4247-b96f-7eafef83de46.png?v=1776886756"},{"product_id":"matrix-glow-mania-radiance-boosting-illuminating-shampoo","title":"Matrix Glow Mania Radiance-Boosting Illuminating Shampoo","description":"\u003ch4\u003eAvailable in two sizes: 10.1 oz \/ 300 ml or 33.8 oz \/ 1 L\u003c\/h4\u003e\n\u003cp\u003eRadiant hair starts at the shampoo step. Matrix Glow Mania is a radiance-boosting illuminating shampoo that enhances hair shine and luminosity from the very first wash — building a reflective, glass-like surface that makes hair look polished without additional products. Available in 300ml or Liter for home and professional use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eProfessional Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBoosts hair shine and luminosity starting at the cleansing step\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnhances radiance for a polished, glass-like finish across all hair types\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCleanses while improving the light-reflecting surface of the hair fiber\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types seeking improved shine and radiance\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLiter size ideal for professional use and clients with long or thick hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eApply to wet hair and massage into an even lather\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWork from scalp through mid-lengths\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFollow with Glow Mania Conditioner for maximum hair shine results\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse at every wash as the first step in the Glow Mania radiance routine\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip: \u003c\/strong\u003eUse the Glow Mania shampoo and conditioner as a pair, not separately. The shampoo preps the hair surface for shine; the conditioner amplifies and locks it in. Solo use delivers partial results. The system delivers the full glass-hair shine effect.\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"10.1 oz","offer_id":44932587192390,"sku":"884486532688","price":11.0,"currency_code":"USD","in_stock":true},{"title":"33.8 oz","offer_id":44932587225158,"sku":"884486532695","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5979\/4736\/files\/1_7cc6aa48-43ee-4203-9222-dc5ce3471a0c.png?v=1776910942"},{"product_id":"matrix-light-master-high-performance-lightening-powder","title":"Matrix Light Master High-Performance Lightening Powder","description":"\u003ch4\u003eAvailable in two sizes: 1 lb Tub or 2 lb\u003c\/h4\u003e\n\u003cp\u003ePredictable lift is the foundation of every great blonding result. Matrix Light Master is a high-performance professional hair lightening powder that delivers strong, controlled lift for highlights, balayage, and full bleach services, formulated for consistent, reliable results across every lightening technique.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eProfessional Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStrong, controlled lift for professional hair coloring and blonding services\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eConsistent, predictable performance for reliable results service after service\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSuitable for balayage, highlights, root bleach, and full lightening services\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCompatible with Matrix Universal Developer for fully customizable lift levels\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e2lb size offers greater value for high-volume professional hair coloring use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eMix with the appropriate Matrix Universal Developer volume based on the target lift\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply immediately to dry, sectioned hair with a tint brush\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMonitor lift at regular intervals throughout processing\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse as soon as the desired lift level is achieved\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFollow with a bond or protein treatment, lightening services require aftercare\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e Always perform a strand test before full application, especially on previously chemically treated hair. Lift speed varies with hair history. A strand test costs two minutes; an unexpected result costs a client.\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"1 lb","offer_id":44932592500806,"sku":"884486425829","price":21.0,"currency_code":"USD","in_stock":true},{"title":"2lb","offer_id":44932592533574,"sku":"884486425836","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5979\/4736\/files\/1_4f9e7b13-8e85-47a5-9e50-4296b3dd0420.png?v=1776911399"},{"product_id":"matrix-socolor-pre-bonded-permanent-cream-hair-color","title":"Matrix SoColor Pre-Bonded Permanent Cream Hair Color","description":"\u003ch4\u003eAvailable in 23 shades. Select yours below.\u003cbr\u003e2 oz \/ 60 ml • Professional Use\u003c\/h4\u003e\n\u003cp\u003eMatrix SoColor is the professional standard for pre-bonded permanent hair color. A permanent hair dye system built on three principles that separate it from standard color formulas: pre-bonded protection, pre-blended reflect, and pre-paired compatibility with SoColor Sync for seamless root-to-tip results.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eProfessional Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePre-Bonded: exclusive Bond-Protecting Concentrate protects the inner hair structure, service after service\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePre-Blended: combines background and reflect to neutralize underlying pigment for predictable, professional color results\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePre-Paired: permanent hair dye and SoColor Sync use 100% oxidative dyes that fade in sync for seamless root-to-tip results\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBrilliant, fade-resistant color that lasts longer and fades evenly on tone\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFull gray coverage across 23 shades from 1N Black to 11A Extra Light Ash\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eSelect shade and mix with Matrix Universal Developer (1:1 standard; 1:1.5 for High Impact Brunettes; 1:2 for Ultra Blonde)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply to dry hair immediately after mixing\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProcess 30 to 45 minutes at room temperature — 45 minutes for resistant gray\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFor Reflect Collection Metallics: 1:1 ratio with 20 or 30 volume developer, 35 minutes\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a color care treatment\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e For seamless root-to-tip color, apply SoColor at the root and SoColor Sync through the mids and ends. Both permanent and demi-permanent formulas are developed with 100% oxidative dyes to fade together naturally.\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"Matrix SoColor 10AV Violet","offer_id":44934027378758,"sku":"884486334251","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor 10N Extra Light Blonde Neutral","offer_id":44934027411526,"sku":"884486467256","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor 11A Extra Light Ash Blonde","offer_id":44934027444294,"sku":"884486334329","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor 1N Black","offer_id":44934027477062,"sku":"884486467164","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor 2N Natural Black","offer_id":44934027509830,"sku":"884486467171","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor 3N Darkest Brown","offer_id":44934027542598,"sku":"884486467188","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor 4M Dark Brown Mocha","offer_id":44934027575366,"sku":"884486334541","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor 5A Medium Ash Brown","offer_id":44934027608134,"sku":"884486334275","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor 5CG Copper Golden Brown","offer_id":44934027640902,"sku":"884486334756","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor 5M Medium Brown Mocha","offer_id":44934027673670,"sku":"884486334558","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor 5N Medium Brown Neutral","offer_id":44934027706438,"sku":"884486467201","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor 5NA Medium Brown Neutral Ash","offer_id":44934027739206,"sku":"884486467126","price":8.75,"currency_code":"USD","in_stock":false},{"title":"Matrix SoColor 5VR Medium Brown Violet Red","offer_id":44934027771974,"sku":"884486334824","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor 6A Light Ash Brown","offer_id":44934027804742,"sku":"884486334305","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor 6M Light Brown Mocha","offer_id":44934027837510,"sku":"884486334565","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor 6N Light Brown Neutral","offer_id":44934027870278,"sku":"884486467218","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor 6RR+ Light Brown Red‑Red","offer_id":44934027903046,"sku":"884486334862","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor 7M Dark Blonde Mocha","offer_id":44934027935814,"sku":"884486334572","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor 7N Dark Blonde Neutral","offer_id":44934027968582,"sku":"884486467225","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor 8AV Violet","offer_id":44934028001350,"sku":"884486334244","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor 8CC Medium Copper Blonde","offer_id":44934028034118,"sku":"884486334909","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor 8M Medium Blonde Mocha","offer_id":44934028066886,"sku":"884486334589","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor 9N Light Blonde Neutral","offer_id":44934028099654,"sku":"884486467249","price":8.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5979\/4736\/files\/2_f449737e-d41c-45f1-92bd-7ab500eb06e9.png?v=1776960015"},{"product_id":"matrix-socolor-extra-coverage-permanent-gray-coverage-hair-color","title":"Matrix SoColor Extra Coverage Permanent Gray Coverage Hair Color","description":"\u003ch4\u003eAvailable in 2 shades. Select yours below.\u003cbr\u003e2 oz \/ 60 ml • Professional Use\u003c\/h4\u003e\n\u003cp\u003eResistant gray requires more than standard permanent hair color can deliver. Matrix SoColor Extra Coverage is a professional permanent hair dye formulated specifically for high-percentage resistant gray, delivering complete, natural-looking gray coverage where standard formulas fall short.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eProfessional Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFormulated for full, reliable coverage of resistant gray hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDelivers rich, natural-looking permanent hair color results even on stubborn gray\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWarm and neutral shade options for precise, natural-looking color matching\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBond-protecting permanent hair dye formula maintains hair integrity service after service\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eConsistent, predictable gray coverage for clients with 50% or higher gray\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eMix with Matrix Universal Developer 20 Volume in a 1:1 ratio\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply to dry hair, starting at the highest gray concentration areas\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProcess for 45 minutes, extra coverage requires full processing time\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a color-protecting conditioner\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse consistently for reliable, long-term gray management\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e Apply first to the temples and front hairline, these areas have the most resistant gray and benefit from the longest processing time. Starting there and working back ensures full, even gray coverage when the rinse comes.\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"Matrix SoColor Extra Coverage 504W Dark Warm Brown","offer_id":44934773014598,"sku":"801788533106","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor Extra Coverage 508N Medium Blonde Neutral","offer_id":44934773047366,"sku":"884486289841","price":8.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5979\/4736\/files\/2_f1598036-d1d0-407a-ac7b-8fae85f2df91.png?v=1776975257"},{"product_id":"matrix-socolor-red-hd-high-definition-permanent-red-color","title":"Matrix SoColor Red HD High-Definition Permanent Red Color","description":"\u003ch4\u003eAvailable in 2 shades. Select yours below.\u003cbr\u003e2 oz \/ 60 ml • Professional Use\u003c\/h4\u003e\n\u003cp\u003eSome color clients want a suggestion of red. Matrix SoColor Red HD is for the ones who want a statement. A high-definition permanent hair dye formulated for maximum red intensity, depth, and vibrancy, in Red-Red for pure, classic red and Red-Violet for deeper, cooler red with a violet dimension.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eProfessional Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-definition permanent hair color formula for maximum red intensity\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHD-RR delivers bold, pure red-red tones with strong, vivid coverage\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHD-RV delivers deep, cool red-violet with rich tonal dimension\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBond-protecting permanent hair dye maintains hair integrity through bold color services\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong-lasting red vibrancy that holds between salon visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eMix with Matrix Universal Developer 20 Volume in a 1:1 ratio\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFor maximum vibrancy, pre-lighten to at least level 7 before applying Red HD\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply to dry, sectioned hair section by section\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProcess 30 to 35 minutes at room temperature\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse and follow with a color-protecting, red-specific shampoo to extend vibrancy\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e Red is the most light-sensitive hair color. It fades fastest in the warm and orange spectrum. Recommend a sulfate-free color protecting shampoo and cool water washing to every red client. Color care doubles the life of even the most vivid permanent hair dye result.\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"Matrix SoColor Red HD‑RR","offer_id":44934792282182,"sku":"884486354310","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Matrix SoColor Red HD‑RV","offer_id":44934792314950,"sku":"884486354273","price":8.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5979\/4736\/files\/2_581d925b-c984-4a86-a90a-214289f634ac.png?v=1776975804"},{"product_id":"matrix-super-sync-demi-permanent-hair-color","title":"Matrix Super Sync Demi-Permanent Hair Color","description":"\u003ch4\u003eAvailable in 5 shades. Select yours below.\u003cbr\u003e2 oz \/ 60 ml • Professional Use\u003c\/h4\u003e\n\u003cp\u003eRoot color and mid-length color are two different services on the same head. Matrix Super Sync is a demi-permanent hair color designed for toning, glossing, and refreshing the mids and ends, the deposit-only counterpart to SoColor that completes every root-to-tip color service with shine, even fade, and no lift.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eProfessional Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent deposit-only hair color with zero lift\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTones, glosses, and adds hair shine with every application\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNatural, even fade without harsh demarcation lines, color that grows out gracefully\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePre-paired with SoColor for seamless root-to-tip professional hair coloring results\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e100% oxidative dyes match SoColor's fade rate for perfect on-tone fading\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eMix with Matrix Universal Developer 10 Volume in a 1:1 ratio\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply to clean, towel-dried hair on mids and ends (or full head for gloss\/refresh services)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProcess 20 minutes at room temperature\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a color-protecting conditioner\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse paired with SoColor for complete root-to-tip professional hair coloring\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e Super Sync 10P Pearl Blonde is one of the cleanest post-bleach toners for achieving translucent pearl blonde. Applied with 10 Volume developer on freshly lightened hair, it deposits the minimum pigment needed for a cool, glass-like finish.\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"Matrix Super Sync 10P","offer_id":44935530020934,"sku":"884486526649","price":8.5,"currency_code":"USD","in_stock":true},{"title":"Matrix Super Sync 1A Black Ash","offer_id":44935530053702,"sku":"884486222206","price":8.5,"currency_code":"USD","in_stock":true},{"title":"Matrix Super Sync 3N Dark Brown","offer_id":44935530086470,"sku":"884486222138","price":8.5,"currency_code":"USD","in_stock":true},{"title":"Matrix Super Sync 4N","offer_id":44935530119238,"sku":"884486542939","price":8.5,"currency_code":"USD","in_stock":true},{"title":"Matrix Super Sync 6RB","offer_id":44935530152006,"sku":"884486528940","price":8.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5979\/4736\/files\/2_57a0c296-2919-4990-b5c6-05611f0e5a8d.png?v=1776976545"},{"product_id":"matrix-super-sync-xtra-extra-neutral-demi-permanent-gray-coverage-color","title":"Matrix Super Sync Xtra Extra-Neutral Demi-Permanent Gray Coverage Color","description":"\u003ch4\u003eAvailable in 2 shades. Select yours below.\u003cbr\u003e2 oz \/ 60 ml • Professional Use\u003c\/h4\u003e\n\u003cp\u003eSome clients need gray coverage but are not ready for the commitment of permanent hair color. Matrix Super Sync Xtra is an extra-neutral demi-permanent hair color formulated for full gray coverage and intense deposit, delivering reliable gray blending results in a gentler, naturally-fading formula.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eProfessional Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eExtra-neutral demi-permanent hair color for intense deposit and full gray coverage\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNatural, graceful fade without harsh demarcation lines or permanent regrowth contrast\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDouble-neutral shades cancel unwanted warmth for clean, balanced gray coverage results\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGentler alternative to permanent hair color for clients transitioning or spacing appointments\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIdeal for up to 50% gray with consistent, natural-looking coverage results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eMix with Matrix Universal Developer 10 Volume in a 1:1 ratio\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply to clean, towel-dried hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProcess 20 to 25 minutes, extend to 25 minutes for resistant or coarse gray\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a color-protecting conditioner\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse consistently as a gray management service\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e For very coarse or resistant gray hair, process the full 25 minutes. Extra-neutral formulas rely on contact time to achieve maximum deposit , the additional five minutes makes a measurable difference in coverage completeness.\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"Matrix Super Sync Xtra 4NN","offer_id":44936051884102,"sku":"884486543042","price":8.5,"currency_code":"USD","in_stock":true},{"title":"Matrix Super Sync Xtra 7NN","offer_id":44936051916870,"sku":"884486543059","price":8.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5979\/4736\/files\/2_68d75394-e10c-404e-a9f2-6fe78bcad205.png?v=1776977039"},{"product_id":"matrix-universal-developer-10-volume","title":"Matrix Universal Developer 10 Volume","description":"\u003ch4\u003eAvailable in two sizes: 16 oz or 32 oz\u003c\/h4\u003e\n\u003cp\u003eThe wrong developer volume is the most common mistake in professional hair coloring. Matrix Universal Developer 10 Volume is formulated for deposit-only color services and toning applications where zero lift is the goal, delivering precise, clean color deposit with no unwanted level change.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eProfessional Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e10 volume developer for pure deposit with zero lift, the correct choice for toning and glazing\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCompatible with Matrix Super Sync and Super Sync Xtra for all demi-permanent services\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDelivers controlled, predictable hair color deposit without cuticle disruption\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAvailable in 16oz for smaller services and 32oz for professional or high-volume use\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eStabilized formula for consistent performance across all professional hair coloring applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eMix with Matrix demi-permanent hair color in a 1:1 ratio\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply to clean, towel-dried hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProcess according to the color product's timing guidelines\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a color-protecting conditioner\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse for all toning, glazing, and deposit-only professional hair coloring services\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e Using a higher developer volume than 10V for toning services opens the cuticle more than needed, reduces tonal accuracy, and increases the risk of unwanted lift. 10 Volume is the correct developer for every deposit-only service . No exceptions.\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"16 oz","offer_id":44936681422918,"sku":"884486036711","price":4.95,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":44936681455686,"sku":"884486036728","price":8.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5979\/4736\/files\/1_2a27c55f-a3ab-4af2-bf00-d821a5cb39aa.png?v=1776977757"}],"url":"https:\/\/thebeautycornerstore.com\/collections\/matrix.oembed","provider":"The Beauty Corner","version":"1.0","type":"link"}